Brand Analysis: Measuring Marketing | Cannabis Data Science #58
Can we measure marketing performance for a cannabis brand? This week we estimate market share, penetration, customer value, and a myriad of other marketing metrics for the top cannabis-infused beverage brands in Washington State to prove that yes we can! Grab your favorite beverage and enjoy. Find the data and source code: https://github.com/cannlytics/cannabis-data-science Join us at the next meetup: https://meetup.com/cannabis-data-science
