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Cannabis Data Science

Volume 1, Issue 1, January 2022, Pages 1-24

Identifying Cannabis Dispensary Purchase Patterns with Market Basket Analysis

By Paul Kitko

Market Basket Analysis (MBA) sometimes referred to as Association Rule Mining, Affinity Analysis or Frequent Itemset Mining, was developed as a method to evaluate "if / then" associations that arise between elements in a dataset. Historically MBA rule sets have been applied to retail grocery stores' Point of Sale data to develop likely product associations that can then be used to anticipate and recommend combinations of future purchases. These recommendations …

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